A Testament to Leadership and Community Dedication

Heather McCullough, the dynamic co-founder of Society 54, LLC and Society Tech, LLC, stands as a paragon of innovation and leadership in the professional services marketing sector. With over two decades of experience, Heather has brought groundbreaking results to firms across the country. She is a testament to hard work, strategic planning, and the power of collaboration.

Professional Journey and Educational Pursuits

Heather's professional journey is marked by significant achievements and leadership roles. She has been instrumental in the business and practice development at one of the most well-respected law firms in the Carolinas, where she managed all aspects of firm and attorney business development, client relations, communications, and marketing. Heather holds an MBA from the University of South Carolina - Darla Moore School of Business, and a BLA from the University of Georgia, underlining her academic prowess and dedication to continuous learning. Heather takes the initiative to keep her skills sharp and to keep abreast of the latest developments in her field. As such, she became an accredited coach through the Smart Collaboration Accelerator (Smart Collaboration, Inc.) and earned a Gamification Certification through the University of Pennsylvania's Wharton School of Business. Additionally, Heather is an alumnus of the Goldman Sachs 10,000 Small Businesses National Cohort.

Impactful Contributions and Acknowledgments

In her entrepreneurial venture, Heather co-founded Society 54 and Society Tech, significantly impacting the legal marketing and technology realms. She played a pivotal role in the development and success of INform54, a novel gamified software for law firms focusing on business development efforts and ROI. Her innovative leadership has been recognized by ALM and Law.com as a Legal Innovator in the Southeastern Legal Innovation Awards. She has also been instrumental in Society 54's rapid growth, contributing to its ranking in the Charlotte Business Journal’s Fast 50 awards.

Community Engagement and Personal Life

Beyond her professional achievements, Heather is deeply committed to her local community. She has been actively involved with Mental Health Americas of the Central Carolinas, serving in various roles including Board President. Her dedication extends to literacy, as evidenced by her long-standing involvement with the Friends of the Library for Charlotte/Mecklenburg County. Heather's contributions to the Legal Marketing Association in various leadership capacities showcase her commitment to advancing the industry. A lover of sports and travel, Heather balances her professional accomplishments with a vibrant personal life, embodying the essence of a well-rounded leader.

Heather McCullough's journey is one of relentless pursuit of excellence, innovation, and community service. Her leadership at Society 54 and Society Tech continues to set new benchmarks in the legal marketing industry, inspiring those around her to strive for greater heights.